Eau de Parfum · Born from a Novel

The Fifth Scent

A fragrance made to be desired — and never forgotten.

The Object

The Book & The Bottle

One story, made real — the hardcover you read and the eau de parfum you wear, together as one collector’s object.

The Fifth Scent — Eau de Parfum flacon
Eau de Parfum
The Hardcover
The Campaign

In Motion

The Fifth Scent — alive on the skin.

The Secret Twin of an Icon

Paris, May 1921. While the century’s most famous perfume was being mixed for the world, a second, hushed workshop composed its dark sister — The Rose. Three drops of blood in the bottle. A hundred and four years later, it is unveiled at last.

A perfume that remembers. A scent so rare it was never meant to exist. From Place Vendôme to Grasse, Geneva and Vienna, one story becomes the season’s most desired object — a novel you devour and a fragrance you wear.

The Launch

A New Icon, Unveiled

I

A World First

The first fragrance ever composed as the secret twin of the twentieth century’s most famous perfume.

II

From Page to Skin

The fragrance the novel makes you feel on every page — composed for real, and made to be worn.

III

Found Nowhere Else

A numbered launch edition, released here alone and shipped from our own atelier, worldwide.

The Maison

The Rose is not a label on a bottle. It is a new house of scent — built for a single obsession: to create the most coveted fragrance in the world.

Composed in small numbers, released to the world entire, answerable to no icon but our own. The Fifth Scent is our debut — and our promise.

— The Rose · Maison de Parfum · Paris
Two Ways to Possess It

Own the Launch Edition

Collector
The Presentation Bundle

The Hardcover & The Parfum

Price revealed at launchlimited launch edition
  • Signed hardcover of The Fifth Scent in a linen-bound presentation case
  • 50 ml Eau de Parfum “The Rose” — the fragrance from the novel
  • Numbered certificate & the note that “betrays the murderer”
  • Gift-wrapped · shipped worldwide
Reserve the Bundle
The Fragrance Alone

Eau de Parfum “The Rose”

Price revealed at launch50 ml · extrait concentration
  • The dark sister of an icon — aldehyde, jasmine, rose, vetiver
  • A wholly new composition after the 1921 Édition Originale accord
  • Heavy leaded-crystal flacon, gold stopper
  • Unisex · long-lasting · shipped worldwide
Reserve the Parfum
Hear It Breathe

The Prologue, Aloud

Place Vendôme, the night of October 14. Turn the sound on.

The Olfactory Pyramid

Four Notes & a Secret

I

Aldehyde

Cold metal, a prick of ice — the icon’s opening.

II

Jasmine

Indian, heavy, almost obscene, animal beneath.

III

Rose

Thorned and velvet at once — an embrace that cuts.

IV

Vetiver

Wet earth — the smell of a grave just opened.

V

The Fifth

The secret accord — sensed, never named. What lingers when the other four have faded.

Only a nose good enough smells all five. Four notes make the perfume. The fifth makes the legend.

Acquire the Original

Possess What the World Was Never Meant to Smell

A book you read. A scent you wear. One launch, two forms — numbered and shipped from our own atelier to anywhere in the world.

Worldwide shipping Numbered launch edition Secure checkout